Cambridge Analytica use of Data Mining in Political Campaigns Case Study Assignment Help Online
Technology and the Global Society
You can use any form of reliable resource including news articles, technical reports, official
company websites, and audio and video resources. Q1: (100 points)
According the news, Cambridge Analytica, a company specialized in Data Mining in
support of digital campaigns, have harvested millions of Facebook users’ data during
presidential election, and as a result, there are doubts that the such gathered data could have
been used to affect the results of the 2016 American Presidential elections.
Write down a five-pages report describing who could Cambridge Analytica achieve such a
target, data mining technology and its use in political campaigns and how the data mining
and social networking technologies were used by Cambridge Analytic to make such
influence, and suggesting ways to eliminate such attitude in the future.
