following the instructions bellow
Choose a company’s consumer based product for both genders and analyse the following:
- Your group assignment is split your team andhttps://www.precisionessays.com/in/project analyze the company.
- One team should review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.).
- The second team should analyze the Web site based on its appeals to the female segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.).
- The two teams should now match their findings and write a summary report.
- What has the company learned about market segments and market targets?
- How do the two sections of the company Web site assist in its marketing efforts?
Example:
Nike the shoe giant has made great strides in market segmentation, customization, and customer relationship development. The result is that Nike is also a premier female shoe company. www.nike.com
