Buy Coursework: Coursework Writing- What are the prevailing pricing schemes in the industry?
New Product Introduction and Pricing
Applied Marketing
Introduction and Pricing Case Laticrete SUPERCAP Self Leveling Floors.
Treat it as a new product.
Commercial and residential use.
Who are the market leaders now?
What are the prevailing pricing schemes in the industry?
How will Laticrete SUPERCAP compete?
Value: innovation, applications, pricing and other
Pricing (means you’ll need pricing from all major competitors, including commercial flooring contractors + materials)
What marketing mix will you use (price, product, place and promotion
Presentation with short paper explaining your plan
