Business & Finance – Marketing

Answer only this question.

1. Consider all the variables in the external environment -Political/legal; Economic; Social; Technological; Natural environment (natural resources, disasters, etc.); global issues. 

How might each of these factors potentially affect the auto industry over the next few years? Please include at least 2 examples for each variable. – Hint: Chapter 4 (Lamb) will provide many factors for each variable.