BSBMKG511 Analyse data from international markets-C5372 – Diploma in International Business

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Assessment Instructions

 

Assessment Task 1 – (Write Opportunity Report) – Identify Trademap product data

Date handed out:  Week 3

Date and time due: Week 7

Group or Individual: This is an individual assessment to be completed by each student

 

Purpose:

This assessment aims to identify student’s ability to analyse secondary data and interpret trends for international market opportunities. This will provide students with a working knowledge of real-world international market data.

 

Requirements: 

Students are required to produce a short opportunity report that will show how they analyse data and determine international market trends. The report will be per student based on primarily Trademap (& dfat) data and is to be no more than 750 – 1000 words in total.

  

  Special requirements

Students must adhere to both the prescribed assignment format and special requirements below:-

  • RMIT assignment cover sheet – Electronic submission wording:
  • Use Arial font type and size 11pt
  • Minimum one and a half line spacing
  • Use only black font colour – (except graphs)
  • The assignment must be typed print (not hand written)
  • Pages must be numbered
  • Spelling and grammar checked
  • Title page
  • A bibliography page and all information used or cited in your major assignment and MUST be

Referenced per formal Harvard style as available on RMIT University website (where applicable)

  • Information must be well presented in a clear, concise, logical and business-like manner, using clear English expression and report style.
  • Please note that the main assignment will require communication between groups as to what info will be contributed to the major assessment from this version.

 

 

Scope:

Students will be required to undertake desktop research using Trademap data sets from the Trade data website. A report is to be written that clearly identify trends applicable for an international opportunity. Fully referenced data within the report using Harvard referencing as provided as a link in the course guide is required.

 

 

 

 

 

 

 

 

 

 

1         Assessment 1

 

The following list of websites will assist you to find your information

  1. http://www.trademap.org/
  2. dfat.gov.au/geo/
  3. xe.com
  4. cia.gov/library/publications/the-world-factbook/
  5. dfat.gov.au/publications/stats-pubs/cot-cy-2012.pdf

Part A –  Tasks:

This report is in two parts and aims to identify opportunities for product import/export in writing this report choose a country that is within Australia’s top 5 trading partners. At this stage (for Q1-3) any country of your choice. Please write short paragraphs with dot-points of key findings.

 

  1. Write a short overview of the existing trade (for both imports and exports Australia has with your chosen country). (select no-more than 10 products (5 products that are Imported & 5 that are Exported)

From the above identify appropriate graphs showing 5 of each categories of goods and

  1. services imported and exported from this country. Explain each graph as appropriate.
  2. Please show on an appropriate graph what the value of $1AUD against your chosen country’s currency looks like. You should show a graph for both one year and the last 5 years and explain how the Australian dollar has fluctuated in this time against your chosen country’s currency.

Part-  B

  1. Identify from the following list one product from the category (from those listed below) and then:
  • Identify the importance of the trade partner
  • The range of categories and the types of trading (ie, import/export and No. of products within a category)
  • Also, volume and percentage change applicable to each category for a five year cycle,
  • including your chosen product and growth in that market cycle
  • What is the competitive market structure (identify competing countries for the product)
  • Who are they supplying to in that category
  • Can you identify reasons

Categories are either:

  • Fashion (Sportswear) (Pick only ONE product in this category…eg, Active Wear)
  • For Q5. Ensure you only use the following list of countries to answer the dot point items listed:
  • From any country that identifies volume of more than 2% (two per centum) Per -Annum.
  • May include specific areas of Asia – China, Japan, South Korea, Vietnam, Cambodia, Indonesia, Malaysia, Sri Lanka, India, Pakistan.
  1. Identify potential predictions of trends of trade imports and exports of items that have more than 3% volume with your chosen country? Based on Q4 category info, please discuss and use appropriate graphs.

 

 

Word count is to be between 750 – 1000 words (graphs and appendix lists – do not count as word count) NB* All graphs are to be explained as to their information detail

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