ASSIGNMENT:
Conduct and report on a brand portfolio audit for this organization as per the Avery (2016) note. brand audit based on “L Brand Inc. Physical Inventory. Read the case, and pay CLOSE attention to page 19 of the case to get a better description of what to do. You will have to figure out all of there brands first to accurately answer.
THE PAPER SHOULD FOCUS ON Physical Inventory (MUST BE 1-2 PAGES)
The case attached should be used as one reference. Please use the internet and other SCHOLARLY sources to conduct the research. This must be accurate and it must be original, do not plagiarize this paper. Do not use Wikipedia.
https://www.lb.com/
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=285544
http://www.vault.com/company-profiles/retail/limited-brands,-inc/company-overview
https://www.sec.gov/Archives/edgar/data/701985/000070198514000013/lb21201410k.pdf
