Assignment Papers-Why are brands and status important to consumers?
This video implies that we’re “born to consume.” If you think about , from the time we’re infants, everything is branded and different brands denote different status and even different values. Do Tom’s shoes make us better people, because they donate a pair of shoes when we buy a pair? Does driving a Prius mean we’re concerned about the environment? If we own an iPhone are we “cooler” than someone who owns an Android phone?
The video goes on to say that future generations will wonder why we focused so much on brands and why we wanted a 6-bedroom house and two cars when we only have two parents and a child in the house!
Why are brands and status important to consumers?
