Assignment Papers-Provide suggestions, based on factors that determine the amount of attention that a stimulus will tend to receive, as to what the marketer might realistically do to increase the amount of attention given.
Find any marketing stimulus (e.g., advertisement, billboard, Internet “banner”) that you feel has not been getting as much attention as it could and
1. Describe the stimulus;
2. Provide suggestions, based on factors that determine the amount of attention that a stimulus will tend to receive, as to what the marketer might realistically do to increase the amount of attention given. Be sure to consider and discuss the cost and feasibility of such changes (e.g., changing a newspaper advertisement from black and white to color will increase cost dramatically.
