Assignment Papers-Pricing Strategy

Imagine that you work for a pricing strategy consulting business. The food services business is the business of choice. Think of a scenario that would result in your client seeking advice from your consulting business. You will use this same business / client for Assignment 2.

Instructions

Develop a report about your client for your boss 2-4 pages that includes the following components:

1. Company Description

a. Describe the company, the products it makes or services it provides, and the problem(s) or issue(s) that the company is facing related to its pricing strategy.

2. Pricing Strategies

a. Evaluate the pricing strategies relative to the product life cycle for your client’s three top-selling products.

i. Summarize the critical factors (e.g., technology, regulation, market information, and consumer preferences) that affect your client’s pricing decisions.

ii. Describe the impact value has on the company’s pricing strategy and profitability, and the importance of market segmentation.

iii. Determine the effectiveness or ineffectiveness of your client’s price and value communication strategies.