Assignment Papers-Marketing Science
Browse through marketing news and research to identify an article to share with the class. You’ll be required to write a summary of the article (at least one full paragraph), and provide a link to the article as an APA-formatted reference.
The article should come from academic or trade journals, or respected business publications. Important press announcements could also be considered but please take into consideration the quality of the source.
Requirements
Find a relevant marketing article
Write a review summary of the article on this discussion board
Include an APA-formatted reference (with hyperlink) for the article
Articles Source Suggestions
Journal of Marketing
Journal of the Academy of Marketing Science
Another respectable publication of your choice
