Assignment Papers- important benefits of social media in marketing
One of the important benefits of social media such as Facebook and Twitter is that they allow marketers to easily learn what consumers are saying about their brand – and about the competition. To better understand that process, you can go out to Twitter and conduct a little detective work to see what consumers are saying about a brand.
This week for your discussion, select a product type and particular brand of that product to study – it can be in any product category you choose.
The number of tweets that are positive
The major aspects of the brand that people think are positive
The number of tweets that are negative
The major aspects of your brand that people think are negative
The number of tweets that ask questions.
