Assignment Help:How is building a brand in a business-to-business (B2B) context different than that of a business-to-consumer (B2C) market
How is building a brand in a business-to-business (B2B) context different than that of a business-to-consumer (B2C) market? How has Cisco managed to develop a strong customer relationship with their target market?
How has the industry in which Cisco resides been doing over the last 5 years?
Who are the top three competitors of Cisco, and what are their advantages/disadvantages with respect to their
product/service development?
4. Is Cisco’s plan to reach out to consumers a viable one? Why, or why not? As a marketing manager for Cisco, what
would you recommend to be the next steps?
