Assignment Help:DISTRIBUTION & MARKETING PLAN
Develop a report in terms of the following guidelines based on the articles listed above and other supplemental articles.
At least two additional articles should be included in the analysis. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as “Facts Recap,” instead of a sentence or a question.
Briefly review the facts on the brick and click retailing and multichannel shopping, as reported in the articles.
Describe how Macy’s performed in online channel? How Macy’s could do a better job to manage the online and offline channels? Consider appropriate distribution concepts to support your arguments.
Considering the changing consumer shopping behaviors and new technology trends, how would you recommend Macy’s compete with Amazon and other retailers in the future?
