Assignment Help-What would be the key differentiating product attributes that would be required for a new disc arthroplasty product to take significant market share?
Secondary (and/ or Primary) Research: Disc Arthroplasty: Cervical (CAD) and Lumbar (LAD). Based on research, determine procedure counts (U.S.) for both types of discs. What is the projected growth for each?
What are the key competitive products in this space? What would be the key differentiating product attributes that would be required for a new disc arthroplasty product to take significant market share?
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