Assignment Help-What are the dangers to a brand of aligning with a celebrity?
Ann Poghosyan writes about the power of celebrity endorsements and their influence on consumer behavior. (2015) Think of the sales of the products endorsed by the Kardashian and Jenner family. Michael Jordan and Nike shoes. There are many successful celebrity endorsements, however, what if a celebrity endorser does something wrong? How did Nike and Buick react when Tiger Woods had his personal issues between he and his wife?
What are the dangers to a brand of aligning with a celebrity? Can you describe a time when you , personally, bought a brand because of a particular endorsement?
