Assignment Help-Environment, and the Concept to Commercialization Process
Using the same organization and product, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique product/service.
- Identify your target market and describe each segmentation (demographic, psychographic, geographic, and behavioral).
- Prepare a competitive analysis using either Five Competitive Forces or Blue Ocean Strategy’s Strategy Canvas. Demonstrate this by using graphs.
- Using the Positioning Statement Generator, provide a positioning statement and demonstrate how your product is positioned against competitors.
- Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.
