Assignment Help: Discuss the effectiveness of Red Bull’s sponsorships, advertisements, personal selling strategies, promotion, events, and public relations.
Write a 700- to 1,050-word essay in which you discuss how the information and news media have affected American culture.Answer the following questions:
Does the information media have social responsibility? If yes, in what ways? If not, why not?What is the role of the information and news media in the shaping of political opinions?
How have electronic media and their convergence transformed journalism and news consumption?
your responses with specific examples.
What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses?
Discuss the pros and cons of
Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?
Discuss the effectiveness of Red Bull’s sponsorships, advertisements, personal selling strategies, promotion, events, and public relations. Where should the company draw the line in terms of risk?
Recommend the next steps for Red Bull with respect to their marketing and advertising strategies.
