Assessment 3 Business Portfolio
Subject Code: HAT 202
Subject Name: The Hospitality and Tourism Market
Assessment Title: Assessment 3: Business portfolio
Weighting: 50% – max 2000 words ( min 8 Pages commentary and 8 pages of visuals)
Total Marks:
Submission
50
Due Date: Week 12
. Assessment Description.
You are to collate a business portfolio for your chosen hospitality or tourism business. You are
not able to use the business from assessment 2. Your portfolio should include coverage of all
elements of the business and must include a future Integrated Marketing Campaign and a New
or Innovative Idea for your business. A portfolio must include written commentary, visuals,
graphics and figures and copies of current materials for each area of the business. It needs to be
orderly and include a table of contents. A portfolio should also be creative and visually pleasing.
Your portfolio needs to be submitted to turnitin in a digital form
Assessment Details
• Include an introductory summary of the chosen sector, chosen business and a description
of its operation
• Current business operation: Offer at least a one-page written commentary for all the
elements of the business including product, location and distribution, pricing models,
customer segments, branding and positioning and current promotion and marketing
materials. Include at least one page of visuals and materials for each of the areas. These
visuals can include figures, tables. photos, marketing materials, maps and more.
• Recommended future campaign: Offer an Integrated Marketing Campaign this should
include traditional media, print, digital plans and examples, website, social content, blogs
and /or email marketing. This section of the portfolio will present your marketing
communication and advertising approach to your business for the future
• Recommended new or innovative Idea – This may be a product launch, upgrade, line
extension, new advertising avenue, process improvement or new customer channel. This
part of your portfolio will present your ideas and your approach to implementing them in
the future.
• Format your portfolio in a digital form and submit to turnitin.
