approaches to service marketing management

With reference to a service organisation of your choice, critically evaluate how the following approaches to service marketing management – namely, • process improvement • human aspects and • managing resource capacity can potentially contribute to the success of a service organisation.

Your evaluation of process improvement, human aspects and managing resource capacity should be critiqued with specific reference to purpose, application and limitations AND with regard to how the effective management of these areas might contribute to the success of the selected service organisation.

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