Apple & the Elaboration Likelihood Model

Persuasion Campaign Final Paper You will write a 10-15 page paper that explains the elaboration likelihood model based on the attachment image. Use apple’s advertising cult campaign. This one is of mohammed ali however there are tons of other “think different” celebrity ads just use google. Paper Requirements ——————————– 12 pt font Times New Romasn APA Format Double spaced 11 Pages 10 citations (aim for scholarly) . Hopefully you can get it to me tomorrow. I just need an outline of how you will use apple’s advertising “think different” campaign and connect it to MLA. I don’t need a perfect slideshow but i need to get a sense of what direction you want to go with the paper. Use the elaboration likehood method/theory, illustrate it, think about how you would teach it to others and incorporate examples of communicative acts or artifacts where this theory could be applied

Please follow and like us: