Advertising Strategy Case 2 VW: Individual Assignment

2-page summary of the case reading in your own words which includes:

Brief summary of the key background information of the case

Key problems the VW brand and the Beetle brand needed to address

What caused the demise of VW in America and what were the key elements in the re-launch?

Briefly discuss point your assessment of the re-launch effort.

Describe VW drivers

Describe the Beetle target audience

Explain the Drivers Wanted campaign