Please deliver ASAP (within 12 hours) Locate (1) print ad in a magazine of your choice and write a 2-3 page analysis answering the questions below. You’ll need to bring in specific supporting points from the ad itself to make your case. In terms of ads, you need to pick a national consumer print ad for this assignment, not a classified ad or local retail ad (i.e., not a local newspaper sales/promotional ad for Dominick’s or Macy’s). You want to make sure to choose this ad from a magazine or newspaper that has access to their media kit/press kit online. This information can typically be found under the “advertising” or “press/media kit” tab at the bottom of a website’s homepage. NOTE: Before you pick an ad, make sure the magazine you choose has their “MEDIA KIT” information online. This information can typically be accessed through a basic Google search. For example: “People Magazine, Media Kit” or “ESPN The Magazine, Media Kit.” You can also search the magazine’s website. Look at the bottom of the home page under “Media Kit,” “Advertise,” or “Circulation Data.” Write-up Guideline Your goal for this assignment is to learn to analyze an advertisement based upon the verbal and visual cues provided in the advertisement itself. Your analysis should indicate who you think the ad is targeting and why, and it should compare this target audience to the circulation data from the magazine itself. Points to address include: What is name of the product being advertised and what magazine was it in (name/date)? A short creative analysis that addresses the following two points: Who do you think the ad is targeting (demographically/psychographically)? What is the main message this ad is trying to get across to the target audience? NOTE: In order to answer this question, you will need to bring in specific visual and language elements you’re seeing in the ad itself to make your case. For example, visual elements in the ad, color choices, casting choices, font choices, word/language choices, tone of the ad, etc. A brief media analysis of the magazine’s core current readers from their MEDIA KIT. Demographically speaking, who reads this magazine? The media kit will tell you this. What is their average age, gender, marital status, education level, income, ethnicity, etc? You must be specific here to get credit (feel free to include other interesting Media Kit information if you want). Your analysis on whether you think the ad is effective in reaching its intended target audience? Is the target audience of the ad (based on your analysis) the same as the average reader of the magazine (based on the circulation information you find in the press/media kit)? What brought you to that conclusion? Compare your creative analysis and the information you uncovered in the magazine’s media kit to make your case. It’s perfectly acceptable to think the ad missed the mark based on your research. Offer up reasons why you think it’s reaching the right audience or not. Format of Assignment This paper should be typed (12 point font), double spaced, and written in paragraph style. It should be no more than 3 pages long (excluding attachments) on a standardized paper. ling errors. Attach a copy of the ad to your review. You can attach the original ad from the magazine or take a picture of the ad and include this with your assignment. Remember, your ad must come from a print magazine not from an online search.
