Requirements 1. Max 1600 words + tables + quantification + max 15 page 2. Background of company , evaluate performance using SM models 3. Competitor analysis (tables) 4. Identify customer, do price Vs need satisfaction 5. Suggest how to move to desired core value proposition using Spider, Strategy Canvas etc 6. Current and desired marketing Ps and KSF 7. Value chain analysis audit using diagram 8. Resources and capabilities audit 9. Suggest management agenda for next 3 years and steps to meet
