- Company Performance: A clear analysis and explanation (2000 words) of what happened during the game supported by graphs/tables of key financial and non-financial data for the company. [50%]
| Guidance: It is important to show that you now fully understand what happened during the game – even if you didn’t understand during the game. To so do, you MUST start with the Round 1 forecast of key performance measures (KPMs), compare the Round 1 results with the forecast, explain the differences in detail, and the key issues that arose. Go on to explain the rationale for the Round 2 decisions, what these were, then present the Round 2 forecast. Follow this approach for all four rounds. You should then comment on the trends in KPMs over the game. The KPMs should include as a minimum production, sales, gross margin, unsold stock, post-tax profit, net cash position and market share. It is suggested that you discuss suitable KPMs with the tutors for each of the four functional areas. Effective comparisons with competitors (where possible) will earn additional marks. |
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